Tech Tips: How to create a QR code

If you’re running a small business, you’ve probably noticed QR codes popping up everywhere from café menus to tradie invoices. They’re a practical tool that can make life easier for you and your customers.

The best part? Creating a QR code is simple, free, and can help your business stand out. In this edition of Tech Tips, we’ll cover how to create a QR code, why they’re great for small businesses, and a few things to watch out for so you can use them like a pro.

What Exactly Is a QR Code?

A QR (Quick Response) code is like a smart barcode that stores information—usually a link. When someone scans it with their phone camera, they’re instantly taken to your website, menu, booking page, or even a payment link. No typing, no fuss.




Why Should You Use QR Codes?
Here’s why QR codes are a game-changer for small businesses:
  • Contactless Convenience - Perfect for menus, invoices, or booking forms
  • Affordable Marketing - Add QR codes to flyers, posters, or packaging to send customers straight to your website or Instagram.
  • Boost Engagement - Use them for loyalty programs, surveys, or exclusive offers. Customers love quick access!
  • Trackable Insights -  Many QR code tools let you see how many people scanned your code. That’s free marketing data.
How to Create a QR Code (Step-by-Step)
Ready to make your first QR code? Here’s how:

1.  Pick a QR Code Generator
Some great options include:

2. Choose What It Links To:

  • Your website
  • A PDF menu or brochure
  • Social media profile
  • Payment link
  • Contact details

3. Customise It

  • Add your logo, brand colours, or a frame.
  • Just keep it simple—too much detail can make it hard to scan.

4. Download and Test

  • Save it as a high-quality image (PNG or SVG). Test it on different phones before printing or sharing.
Things to Watch Out For
  • Security: Only link to trusted sites. A dodgy QR code can lead to phishing scams this also goes for scanning QR codes yourself, make sure they are genuine
  • Accessibility: Make sure it’s big enough and placed where people can easily scan it.
  • Backup Options: Not everyone uses QR codes, so include a short URL as well, bit.ly is a great option for this. 
  • Updates: If your QR code links to time-sensitive content, update it regularly.
QR codes are a simple, low-cost way to connect with customers and make your business more efficient. Start small add one to your next flyer or invoice and see how it boosts engagement.

Stay tuned for more Tech Tips next month.