Tech Tips: A guide to the best ways to use ChatGPT for small business

ChatGPT is taking the world by storm, this edition of Tech Tips will cover off the best ways to use it as a small business including the ultimate guide to prompts to get the most out of your interactions with the world's most popular AI tool.

Let's start with the basics, there are 2 versions of ChatGPT, GPT-3.5 and GPT-4. GPT-3.5 is the more commonly used version as it is free, whereas the newly released GPT-4 is accessible only through a paid subscription, and it is limited to 25 messages/prompts every 3 hours. We will focus on using GPT-3.5 in this blog.

In this round of Tech Tips we will cover:

  • Deciding what to use ChatGPT for
  • ChatGPT Prompts For Business
  • Tweaks to help improve your results 
  • ChatGPT Prompt Guide

First up, sign up for an OpenAI account and access the ChatGPT interface. You will receive access to GPT-3.5 by default unless you decide to sign up for the paid plan.

Deciding what to use ChatGPT for

The versatility of ChatGPT allows you to adapt its responses to suit your needs. Whether it's customer service, content creation, or any other area, ChatGPT can be a valuable tool with a little prompting and input from you. For the purpose of this blog, we will focus on using ChatGPT as a tool for marketing and customer service, and provide you with the best prompts and tweaks for those areas.

ChatGPT Prompts For Business

Let's jump straight into the deep end, below are 15 prompts that you can use on ChatGPT to generate marketing materials for your business:

  1. “Generate a script for a 30-second commercial promoting our new product"
  2. “Write a persuasive email to convince potential customers to try our service”
  3. “Create a list of frequently asked questions for our customer service team”
  4. “Generate a summary of our company’s mission and values”
  5. “Write a script for a training video on how to use our software”
  6. “Create a list of potential blog post ideas for our company’s website”
  7. “Generate a press release announcing our company’s latest partnership”
  8. “Write a script for a video testimonial from a satisfied customer”
  9. “Create a list of keywords to optimize our website for search engines”
  10. “Generate a script for a social media video showcasing our company culture”
  11. “Write a script for a explainer video about our new product”
  12. “Create a list of potential influencers to collaborate with for social media campaigns”
  13. “Generate a script for a podcast episode discussing industry trends”
  14. “Write a script for a webinar on best practices for using our product”
  15.  “Create a list of potential case studies to showcase our company’s success”

Here is an example of us using the prompt " “Write a persuasive email to convince potential customers to try our service”

Tweaks to help improve your results 

Much like mastering any conversation, phrasing your requests in ChatGPT will determine the clarity and usefulness of your answers. Remember, it's all about being linguistically savvy.

  • Say it straight: Be clear on your desired answer format. Need a summary or bullet points? Make it known!
  • Context is king: Give enough context in your query as GPT doesn't remember past requests. Include relevant background information and specifics in your prompts to give ChatGPT a better understanding of your needs.  Tell it if you are writing for a Blog, LinkedIn post (it loves putting in emoji's!) or a sales proposal
  • Tweak your settings: Control your results with the options of setting response length, adjusting the 'temperature' for randomness, and setting max tokens. If you want it to cite specific sources or statistics just include those in your prompt.
  • Engage in dialogue: Break down complicated questions into simpler, interactive ones. It's a fun and effective approach!
  • Review and edit: Take an active role in the process by reviewing and editing the responses generated by ChatGPT to ensure accuracy and alignment with your business goals. You can ask it to re-write its response and give it some more pointers about what you are looking for. 

We asked ChatGPT to regenerate its initial response to “Write a persuasive email to convince potential customers to try our service” but to limit it to 200 words, here is the result:

You can view the full chat transcript including the revision request here it is amazing how much just a simple word count constraint can improve the outcome of your prompt, now imagine what would happen if you got into the real nitty gritty of structuring the prompt specifically for your business or desired purpose?

That is where our ChatGPT Prompt Guide comes in, check it out below!

ChatGPT Prompt Guide

While ChatGPT may be very smart, it doesn't know you or your business (yet!) so help it out by including some specific prompts in your requests, here 22 to help you out.

  1. Specify the desired tone, for example: formal, casual, upbeat, informative, persuasive etc
  2. Define the format or structure e.g. essay, bullet points, outline, plan
  3. Indicate the role that ChatGPT should adopt i.e. expert, critic, enthusiast, business owner
  4. State the Goal or purpose of the response e.g. inform, persuade, entertain
  5. Provide background information and data or context for content generation
  6. Define the scope or range of topic
  7. List important keywords or phases to be included
  8. Specify constraints such as word or character count
  9. Provide examples of your desired style, structure or content
  10. Mention deadlines or timeframes for time sensative responses
  11. Specify the target audience for tailored content
  12. Indicate the language for the response, if it is different from the prompt
  13. Request inclusion of citations or sources to support information
  14. Ask ChatGPT to consider multiple points of view if that fits with your desired outcome
  15. Request that ChatGPT address potential counterarguments
  16. Specify industry specific or technical terms to use or avoid
  17. Ask ChatGPT to use analogies or examples to clarify concepts
  18. Request inclusion of relevant quotes or statements from experts
  19. Encourage the use of statistics or data to support claims
  20. Ask ChatGPT about including charts, graphs or images
  21. Request a clear call to action or next steps
  22. Mention sensitive tops or issues to be handled with care or avoided

So what happens when we use some of these tips to adjust our prompt to the following? "Write a persuasive email to convince potential customers to try our service. We are selling lemons to make lemonade. Our target audience is Queenslanders in summer and I want you to limit it to 200 words. I would like the tone to be upbeat and friendly and note that we only supply organic lemons."

You can find the full response here by incorporating these tips and adjusting your prompt accordingly, you can achieve more personalised and effective results from ChatGPT.

That wraps up our Tech Tips for this month. We hope you find these tips useful, and armed with this knowledge and know-how, you can make the most out of ChatGPT to grow your business.