Web Design & Digital Marketing

Designed to Amplify Your Digital Operations

Your website is the heart of your online operations. Digital marketing - through search engines or social media - is the lifeblood sustaining those operations. What priority are you giving these critical areas?

20 years ago, only big business had a web presence. Today, it’s almost a given for every business, big and small, to be online. It’s how your customers find you, it’s a valuable marketing channel and for many businesses, a significant revenue stream.

In short, you can’t afford not to invest in your online operations.

At FortiTech, we support customers in boosting their online activities with more than just eye-catching websites. With appropriate design, matching copy and supporting SEO strategy, your brand is distilled into the site, then optimised and marketed to attract the customers your business wants.

When you work with FortiTech on improving your online operations, you get:

A planning session to identify what your business is aiming for with its web operations
Research covering your industry, trends and competitors
Stunning, responsive designs that truly capture your brand
First-class copy that captures your brand and sells your business
Customisation and revision to fine-tune the site to your preference
SEO strategies incorporating targeted keywords, descriptions, titles and formatting

If you're ready boost your web presence to new heights, contact us to set up a free, 1 on 1 consultation or complete our website quote request and we will be in touch to discuss your needs.

“81% of shoppers conduct online research before making big purchases.” - Retailing Today

How Your Business Benefits From Web Design & Digital Marketing

Your website is the channel through which many prospects, leads and customers will choose to communicate with you. With effective SEO, it’s also where prospects searching online can discover your business and offerings.

Digital marketing spreads the word about your business in a sharp, targeted approach. Whether it’s an SEM campaign, a series of Facebook ads or native advertising, you’ll be able to determine each campaign’s ROI quickly and adjust your strategy accordingly.

“60% of SMBs do not have a website and 30% say that keeping up withtechnology advances is a major concern” - GoDaddy

“FortiTech was instrumental in improving our online presence and helping us generate more sales inquiries from AdWords”

Stephen Brake, Meritous Accounting

Your Digital Headquarters

Your website is your online headquarters, so we’ll build an effective site that reflects your brand and offerings, provides an excellent user experience and is crafted to persuade prospects to act.

Powerful SEO strategy

SEO that targets the right keywords means visitors find your website without you spending a dollar. We’ll work with you to identify those keywords, then integrate them seamlessly into the structure of your site.

Focused Marketing

Digital marketing allows you to hone in your ideal customers, so you don’t waste dollars on mass advertising. You’ll get campaigns that target who you want to and tracks every dollar spent to ensure a healthy ROI.

Ongoing Support

Businesses who treat their online operations as a static enterprise fall behind. With FortiTech, you’ll be able to launch new campaigns, refresh web pages and update SEO to ensure your business stays front of mind with prospects.

TARGETED

Attract the exact customers you want with a custom website and well-directed marketing

HIGH VISIBILITY

Help your ideal prospects easily find you with magnetic SEO and finely-honed marketing campaigns

TRACKABLE

Know exactly where each dollar of your ad spend is going and whether it’s delivering the ROI you want

ENGAGING

Publish content and social media that attracts prospects and gets them to engage with your business

Your Website: More Than A Website

To build your website, we use the Synergy 8 platform. With an integrated CRM, along with email and SMS marketing, this reduces your costs and minimises time wasted acquiring and learning different applications. If you’re selling online, you have a robust eCommerce suite at your disposal.

To support your website, FortiTech offers content marketing, social media marketing (SMM) through Facebook and search engine marketing (SEM) utlisies Googles Adwords. These all help promote your business, build brand awareness, drive traffic to your site and ultimately increase customer conversion.

Built-in marketing functionality to your site with email and SMS
Integrated CRM so you don’t spend resources acquiring a separate application
SEO tools to help optimise your site for organic traffic discovery
eCommerce suite to facilitate online sales, whether it’s products, services or memberships
Integrations with other external applications, like Xero or MYOB
Blog writing that helps present you as an authority in your field
Social media marketing that engages prospects on these channels
Search engine marketing that persuade customers to act

What You Get From FortiTech

We work with you to identify the key aspects you need for a successful digital platform. If you’re migrating from an existing site, we’ll analyse it and consult you to find areas of improvement. We’ll then collaborate with our web development and content teams to construct your platform, providing continual updates and opportunities for you to provide feedback. Once completed, we can then deliver regular content, social media or search engine marketing to start directing traffic to your sites, engaging with your prospects and building brand authority.